What Does the Promotion Committee Do?
The job of the Promotion Committee is to promote downtown as the center of commerce, culture, and community life for residents and visitors alike. The Promotion Committee’s responsibility is to develop new promotional strategies by:
- Understanding the changing market – both potential shoppers and your “competition”
- Identifying downtown assets – including people, buildings, heritage, and institutions
- Defining Main Street’s market niche – its unique “position” in the marketplace
- Creating new image campaigns, retail promotions, and special events – to lure people back to downtown
Faribault’s Promotion Committee
The Promotion Committee has no chair, various members of the committee help to lead the different programs and events.
Faribault Main Street’s Promotion Committee focuses on marketing the traditional commercial district’s assets to customers, potential investors, new businesses, visitors and local citizens. This committee’s main priorities are to:
- Maintain a calendar of promotions that meet specific goals
- Get Your Spring On
- Crazy Days
- Fall Festival/Chili Contest
- Hometown Holidays
- Promotional Map
- Update marketing brochures, maps and the Main Street website
- Work with annual events such as Heritage Days & Farmers Market
- Create cross promotions between like businesses
What is the Promotion Committee Currently Working On?
- Planning continues with Crazy Days, Ladies nights, Fall Festival and Hometown Holiday promotions
- A downtown shopping map is underway, to help shops cross promote one another
- Fall Festival and Hometown Holiday are in need of volunteers; contact Travis if you can help